Hudson is a women-led, international creative collective. We develop strategic advertising campaigns by combining international trend knowledge, Austrian market know-how and a healthy dose of common sense. We do it passionately, efficiently and with zero BS.
Hudson is women-led, joining a very small number of advertising agencies that are. In Austria, roughly 80% of buyer decisions are made by women but many brands struggle to engage them. Well intentioned campaigns involving misplaced pink fluff or woke-by-numbers clichés happen, when the team behind the idea doesn't have an authentic strategic perspective. That's where we're different.
No one ever said the fewer the ideas the better and so, we collaborate — internationally as well as locally. With clients, other agencies, production teams and freelancers alike. Why is internationality relevant? Because diversity leads to new ideas. Simples. And that’s what an agency should offer brands: concepts that aren’t here, yet.
With expertise in Psychology, Coaching and Innovation Management we develop strategies that aren’t lazy justifications for ideas. Rather, we create launch pads for impactful solutions. We help our clients dare to be different by developing a laser focused strategy as a very first step.
We aint got no time for time wasting. And neither do our clients. Schedules are tight and we like to get right to it. Transparent communication and inherent multitasking skills mean we execute with laser sharp precision.
Advertising, Art Direction, Branding, Brand strategy, Consultancy, Commercials, Design, Film & Video Concept, Packaging, Print, Project Management, Naming, Social Media, Screen Design. We do all of it or just some of it, whatever’s right for the project.